Cookie Policy - Peak Code
Last updated: August 2026
1. What Are Cookies?
Cookies are small text files stored on your device (computer, smartphone, tablet) when you visit a website. They allow websites to remember information about your visit and improve your experience.
This Cookie Policy explains:
- What cookies we use
- Why we use them
- How to manage or disable them
2. Legal Basis
Under EU law (ePrivacy Directive 2002/58/EC and GDPR), we must obtain your explicit consent before storing non-essential cookies on your device.
We do this through a cookie banner when you first visit peakcode.nl.
3. Types of Cookies We Use
3.1 Essential Cookies (No Consent Required)
These cookies are necessary for the website to function. They enable basic features and security.
| Cookie Name | Purpose | Duration |
|---|---|---|
session_id | Maintains your login session | Session (expires when you close browser) |
csrf_token | Prevents cross-site request forgery attacks | Session |
cookie_consent | Stores your cookie preferences | 1 year |
language_preference | Remembers your language choice | 1 year |
theme_mode | Stores dark/light mode preference | 1 year |
Legal basis: Necessary for service delivery (no consent required under ePrivacy Directive Article 6(4))
3.2 Analytics Cookies (Requires Your Consent)
These cookies help us understand how visitors use our website, allowing us to improve it.
#### Google Analytics 4
| Cookie Name | Purpose | Duration | Tracking |
|---|---|---|---|
_ga | Identifies unique visitors | 2 years | Tracks page views, bounce rate, session duration |
_gat | Throttles request rate | 1 minute | Prevents server overload |
_gid | Identifies visitors per session | 24 hours | Tracks visitor behavior |
What we track:
- Pages you visit
- Time spent on each page
- Your location (country-level only)
- Device type (mobile, desktop, tablet)
- Browser type and OS
- Traffic source (Google, direct, referral link, etc.)
How we use it:
- Improve website performance
- Identify popular pages
- Understand user behavior
- Optimize user experience
- Track marketing campaign effectiveness
Data sharing:
- Google Analytics data is shared with Google Inc. (USA)
- Google may use this data for their own analytics services
- Google complies with data protection laws
Opt-out: Google Analytics Opt-out Browser Add-on
3.3 Marketing Cookies (Requires Your Consent)
These cookies are used for targeted advertising and remarketing.
#### LinkedIn Pixel
| Purpose | Duration | Data Collected |
|---|---|---|
| Ad targeting & remarketing | Persistent | LinkedIn ID, page visits, conversion events |
| Campaign performance | — | Which ads you click, conversion rate |
What we track:
- Pages you visit on peakcode.nl
- Actions you take (downloads, form submissions, sign-ups)
- Conversion events (if you become a customer)
How we use it:
- Show you Peak Code ads on LinkedIn
- Target ads to users interested in software development
- Measure advertising ROI
- Exclude existing customers from certain ads
Data sharing:
- Shared with LinkedIn (Ireland/USA)
- LinkedIn uses this for ad targeting
#### Facebook Pixel
| Purpose | Duration | Data Collected |
|---|---|---|
| Ad targeting & remarketing | Persistent | Facebook ID, pixel events, user behavior |
| Audience building | — | Website visitors for custom audiences |
What we track:
- Page visits to peakcode.nl
- Actions (form submissions, purchases)
- Conversion events
How we use it:
- Show you Peak Code ads on Facebook/Instagram
- Build lookalike audiences (similar to our customers)
- Measure ad performance
Data sharing:
- Shared with Meta Platforms (USA)
- Meta uses this data for ad targeting
3.4 Functional Cookies (May Require Consent)
These cookies enhance user experience but aren't strictly necessary.
| Cookie Name | Purpose | Duration |
|---|---|---|
user_preferences | Saves your form inputs | 1 year |
accessibility_settings | Stores text size, contrast preferences | 1 year |
4. Cookie Consent Banner
When you first visit peakcode.nl, you'll see a cookie banner with options:
- Accept All — Accepts all cookies (essential + analytics + marketing)
- Reject All — Accepts only essential cookies
- Manage Preferences — Customize which types you accept
Your choice is saved in the cookie_consent cookie for 1 year.
5. How to Manage Cookies
5.1 Browser Settings
You can control cookies through your browser settings:
Chrome:
- Settings → Privacy and Security → Cookies and other site data
- Manage all cookies and site data
- Block third-party cookies (recommended)
Firefox:
- Preferences → Privacy & Security → Cookies and Site Data
- Choose: "All Cookies and Site Data" or "Cookies and Site Data for Visited Sites Only"
Safari:
- Preferences → Privacy → Cookies and website data
- Select: "Only from sites I visit" or "Always block"
Edge:
- Settings → Privacy, search, and services → Cookies and other site data
- Manage cookies and site preferences
5.2 Global Opt-Out Tools
European Users:
- Your Online Choices (EU) — Opt out of behavioral advertising
Worldwide:
- Network Advertising Initiative (NAI) — Multi-network opt-out
- Digital Advertising Alliance (DAA) — US-focused
5.3 Individual Service Opt-Out
Google Analytics:
LinkedIn:
Facebook/Meta:
6. Third-Party Cookies
6.1 Third-Party Services We Use
| Service | Purpose | Cookie Type | Country |
|---|---|---|---|
| Google Analytics | Website analytics | Analytics | USA |
| Ad targeting & remarketing | Marketing | Ireland/USA | |
| Facebook/Meta | Ad targeting & remarketing | Marketing | USA |
| Stripe (payments) | Payment processing | Essential | USA |
| SendGrid (email) | Email delivery | Functional | USA |
We are not responsible for these services' cookie policies. Please review their privacy policies:
6.2 Data Transfers Outside EU
When we use third-party services in the USA, your data is transferred outside the EU. We ensure compliance through:
- Standard Contractual Clauses (EU Commission-approved)
- Appropriate safeguards (encryption, anonymization)
- Your ability to opt-out
7. Cookie Duration
| Duration | Meaning |
|---|---|
| Session | Deleted when you close your browser |
| 24 hours | Deleted after 1 day of inactivity |
| 1 year | Persists for 12 months |
| 2 years | Persists for 24 months |
| Persistent | Remains until manually deleted |
8. Your Rights Regarding Cookies
Under EU law (GDPR & ePrivacy Directive), you have the right to:
- Consent or refuse non-essential cookies
- Know what cookies are used (this policy)
- Withdraw consent at any time
- Access cookie data about yourself
- Request deletion of cookie data
- Opt-out of tracking via global opt-out services
To exercise these rights, email: privacy@peakcode.nl
9. Do Not Track (DNT)
Some browsers have a "Do Not Track" feature. While we respect this signal, it is not a legal requirement. We encourage you to use our cookie settings instead.
10. Children & Cookies
Our website is not intended for children under 16. We do not knowingly set cookies for minors. If you believe we have, contact privacy@peakcode.nl immediately.
11. Cookie Policy Changes
We may update this Cookie Policy to:
- Reflect new cookies we implement
- Comply with legal changes
- Improve clarity
We will update the "Last Updated" date above. Check this page periodically for changes.
12. Specific Cookie Purposes Explained
Analytics: Why We Track You
We use Google Analytics to answer questions like:
- How many people visit our website?
- Which pages are most popular?
- How long do visitors stay?
- What device are they using?
- Where are they from?
We use this to:
- Fix broken pages
- Improve website speed
- Create content about topics you care about
- Improve user experience
We don't:
- Sell your data to advertisers
- Track you across other websites (except for remarketing)
- Build detailed profiles beyond aggregated statistics
Marketing: Why We Show You Ads
We use LinkedIn and Facebook pixels to:
- Show you ads for Peak Code services on LinkedIn/Facebook
- Remember you visited our website
- Target ads to people like you (lookalike audiences)
- Exclude customers who already know us
We show ads to:
- People interested in web development
- Small business owners
- Startup founders
- People who visited our website
We don't:
- Track you across unrelated websites
- Share your personally identifiable information with advertisers
- Make decisions that affect your legal/financial status based on ads
13. Contact & Complaints
For questions about cookies: Email: privacy@peakcode.nl
To make a complaint: Peak Code Email: info@peakcode.nl
EU Data Protection Authority: Dutch Authority for Personal Data (AP)
14. Compliance
This Cookie Policy complies with:
- GDPR (2016/679)
- ePrivacy Directive (2002/58/EC)
- Dutch Electronic Privacy Protection Law
- PECR (UK, if applicable)